Mikhail Vladimirovich Dvornikov — the Savelovsky Market meme and the Vienna Forest

Why the success story of Mikhail Vladimirovich Dvornikov and the Savelovsky Market became overgrown with rumors — and how a painting by another Mikhail Dvornikov ended up in myths about the "Vienna Forest".

Fig. 1. Mikhail Vladimirovich Dvornikov — Михаил Дворников.

Mikhail Vladimirovich Dvornikov (born 1971) — the creator (in 1998) of the legendary Savelovsky Market — became a symbol of the period of early capital accumulation. At that time, turnover figures were measured in numbers which in slang were called “lyards”.

Today, when you type his name into search engines, the algorithms suggest strange hints: “got lost in the Vienna Forest”. Where does this come from?

Anatomy of the rumors

The painting “Vienna Forest” by the artist Mikhail Dvornikov triggered many fakes and rumors on the internet about the Vienna Forest. When searching the name Mikhail Dvornikov online, many people connected the Vienna Forest to a namesake of the artist — the owner of the trading complex Savelovsky — Mikhail Dvornikov. Thus, artist Mikhail Dvornikov and businessman Mikhail Dvornikov became memes online under the names “Savelovsky Market” and “Vienna Forest”.

The namesake factor

The situation is worsened by the presence of numerous people with the same full name. The internet does not know how to distinguish one Mikhail Vladimirovich Dvornikov from another, mixing biographies into a single pile.

Conclusion

The story of the “lyards” of the Savelovsky Market is a success story.